The Challenge
Kraido Advocates, a 24-year-old law firm based in Nairobi, provides services in family, business, and immigration law with a strong focus on expats and foreign clients. Despite their reputation, their website was failing them.
The site was slow, outdated, and confusing to navigate. The messaging tried to appeal to everyone but connected with no one. Worse still, it drained money instead of generating leads. In Kenya’s legal industry, where direct advertising is heavily restricted, the website should have been a critical growth engine. Instead, it was a liability.
The firm needed a website that reflected its authority, attracted the right clients, and supported visibility through local SEO.
The Solution
Tamati Digital applied the Convert First Framework™ to redesign Kraido Advocates’ website for clarity, trust, and conversion. The project combined strategic messaging with technical improvements to create a powerful digital asset.
Key improvements included:
- Service page clarity: Reorganized practice areas into clear landing pages that spoke directly to expats, corporates, and high-net-worth clients.
- Professional storytelling: Crafted messaging that emphasized the firm’s 24-year legacy and authority in the legal space.
- Advanced SEO and analytics: Conducted keyword research, implemented on-page SEO, and set up tracking to measure performance.
- Data-driven optimization: Used Microsoft Clarity heat maps and session recordings to find friction points, then tested and refined the design.
- Security and performance: Integrated Cloudflare CDN for speed and Cloudflare Turnstile for secure forms.
- Email automation with Brevo: Captured leads and nurtured them with tailored communication.
The Results
Within 18 months of launch, the redesigned website delivered measurable impact:
✅ 300% increase in organic leads from targeted SEO and optimized content.
✅ A fast-growing email list of 4,700+ subscribers, driving ongoing inquiries.
✅ More premium clients, including high-value corporate and expat cases.
✅ A modern, authoritative website that finally matched the firm’s reputation and growth ambitions.
By transforming their outdated site into a conversion-focused platform, Tamati Digital helped Kraido Advocates turn their digital presence into a reliable driver of growth in a highly competitive and regulated industry.