The Challenge
Royal Gems Accessories, one of Kenya’s largest jewelry brands, has built a fast-growing, vibrant community of over 81.6K loyal followers who look to the brand for timeless, high-quality pieces at accessible prices. Yet their first website failed to reflect this reputation. Payments broke, the design lacked elegance, and the messaging never connected with their audience.
The brand worked with trusted ecommerce specialist Michael Obi, who rebuilt their platform on Shopify. Once the migration was complete, their product categories were organized, and most technical issues were resolved.
What remained was the bigger challenge. Customers were visiting but rarely completing purchases. In the jewelry industry, every lost sale represents high-value revenue and Royal Gems Accessories was still missing millions in potential growth.
The Solution
With Shopify migration complete through a trusted ecommerce partner, Michael Obi, Tamati Digital applied the Convert First Framework™ to maximize conversions:
- Simplified the buying journey by reducing clicks to purchase.
- Reframed calls-to-action from “Buy Now” to “Add to Cart” to increase order value and improve customer flow.
- Strengthened product pages with bold visuals, luxury-inspired colors, and clear trust signals.
- Introduced email automation to recover abandoned carts and re-engage past buyers.
- Added urgency timers to drive faster decisions and create scarcity.
- Showcased influencer partnerships, Royal Gems’ 81.6K+ social following, and an excellent 5 Star rating on Google for credibility.
These improvements rebuilt customer trust and positioned Royal Gems Accessories as a premium digital shopping destination.
The Results
✅ Higher conversion rates across product pages.
✅ Increased sales from existing traffic, boosting ROI without extra ad spend.
✅ A sleek, trustworthy website that reflected the brand’s elegance.
✅ Stronger alignment between digital presence and Royal Gems Accessories’ market reputation.
By aligning user experience with customer expectations and utilizing advanced technology, Royal Gems Accessories transformed an underperforming website into a revenue-generating asset.